Marketing Your Brand or Business In A New Media World (7-8pm)

Whether you own a small business or have a brand--a name, a talent, a hobby, or a career--that you want to grow, marketing effectively and efficiently is key to your success. Strong self-promotion and promotion of your brand are predictors of long-term potential, and are vital for bringing you more clientele, work, gigs, opportunities, or financial rewards.

Facebook, Myspace, and Twitter have become some of the most powerful vehicles for building brand awareness and increasing clientele and customer loyalty. From DJs to clubs; clothing stores to restaurants; radio stations to local magazines--everyone is on Facebook, Myspace, and Twitter. Knowing how to utilize these mediums to bolster your success is a prized skill.

My hour-long workshop will equip you with tips, tricks, and techniques to improve your new media and social networking game. By the end, you will not only know how to fully use these social networks; you'll know how to use them well.

Topics will include:

✔ Using Facebook's Notes, Events, and Links to build brand awareness (and how to do it right)
✔ Utilizing Facebook friend lists effectively (including Do's and Dont's)
✔ Using Facebook to drive traffic to your websites
✔ The Different Uses of Facebook and Twitter (pros and cons of each, and how to maximize each's strengths)
✔ Effective online marketing campaigns
✔ Systematic methods for finding your friends and customers on social networks
✔ How to quickly increase your target audience (Twitter followers and Facebook friends that matter to you)
✔ Time savers

 

Each workshop has a capacity of 20 attendees--so please register in advance!

The cost of this event is $20.  You may pay at the door (cash or check), or online by credit card or Paypal (a $1.49 processing fee applies).

Multiple dates are available for this event.

Select an event date from the pull-down menu to the left.

University of Utah
Marriott Library
Room 1008
Salt Lake City, UT 84112

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Alex Ortiz

Alex Ortiz is a successful musician who has utilized the power of social networks and new media to market himself and his talents effectively to secure swift business and professional growth.  He seeks to help others do the same for their own brands, businesses, or themselves.

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